New Designers Select 2025

AUTHOR Interiors was delighted to return as an Associate of the New Designers Show this July at London’s Business Design Centre.

Supporting British craftsmanship is central to AUTHOR’s ethos, so it was a privilege to once again sponsor a prize within ND Selects – the AUTHOR’s Choice Award.

Curated by Louisa Pacifico, ND Selects showcases a handpicked group of pioneering design entrepreneurs, giving makers a platform to present and sell their work to an engaged audience.

The AUTHOR’s Choice Award, judged by AUTHOR’s Creative Director Jane Adams, offered this year’s winner a feature in AUTHOR’s Meet the Makers series and a dedicated not-for-profit product page, providing valuable exposure for emerging British talent.

We’re thrilled to welcome @gemma_smale to the AUTHOR community and look forward to sharing more of her creative journey soon. A selection of her pieces is now available on the AUTHOR website on a not-for-profit basis for the first year.

Thank you to @newdesigners and Louisa Pacifico of @futureicons_ for inviting Jane to judge the ND Selects category once again. It’s a privilege to support emerging design talent, and we wish all the designers every success in their future careers.

Image credits: New Designers / Sam Frost Photography